Tyndale Unveils Cover for Eichinger Project

Tyndale House Publishers has unveiled the book cover for The Final Race: The Incredible World War II Story of the Olympian Who Inspired CHARIOTS OF FIRE. Written by SON Studios agency client Eric Eichinger, this is the complete life story of Eric Liddell. Liddell rose to worldwide fame in 1924 when the story of his refusal to run the Olympic race for which he’d trained was shared in the film CHARIOTS OF FIRE…. Read More


Millions know Eric Liddell as the inspiration behind the film CHARIOTS OF FIRE. For quite some time, Eric Eichinger – senior pastor of Bethel Lutheran Church in Clearwater, FL – has spent his off-hours working on projects regarding Liddell’s life after the Chariots of Fire story. What happened next? Now, with the assistance of Liddell’s surviving children, Eichinger and Tyndale House Publishers bring the rest of Eric Liddell’s story to full light. It is… Read More