Board of Trustees

SON is a non-profit, tax-exempt, 501c3 corporation. Like nearly every non-profit on the planet, it is governed by a Board of Trustees. Unlike all the rest of those non-profits, our Board consists of the following highly intelligent, creative, daring, visionary, accomplished and flat-out cool people…

Rebeca Seitz – President

Rebeca serves as President of the Board and CEO of the non-profit SON: Spirit of Naples and Southwest Florida, Inc., the home of SON Studios.

In 2005, Seitz founded Glass Road Public Relations. Later growing to become Glass Road Media, GR secured coverage for authors on a variety of media outlets including The Today Show, USA Today, The Blaze, CNN, FOX, Southern Living, The 700 Club, National Public Radio, and numerous newspapers and radio shows. GR managed the publicity of the fiction lines of several publishing houses and worked with hundreds of writers from debut novelists to NYT bestsellers. Seitz began her career by serving as the first dedicated publicist for the fiction division of Thomas Nelson Publishers, one of the Top Ten Publishers in the World and now a division of HarperCollins Publishers.

Seitz is an award-winning writer and co-author whose works include Lights Out: Living In a Sightless World (the story that inspired the major motion picture 23 Blast); First Blush (indie-pubbed), Prints Charming (Thomas Nelson),Sisters, Ink; Coming Unglued, Scrapping Plans, and Perfect Piece (all B&H Publishing Group/LifeWay). She also served as co-host of “Deeper Living”, an interview-style television show featuring writers, artists, and artisans filmed in Atlanta and aired nationwide via SkyAngel and other networks.

She has appeared on a variety of outlets including CNN, NPR, The Huffington Post, FOX News, The Laura Ingraham Show, The Glenn Beck Show, The Blaze, The Washington Times, and more. In addition to her work at SON, Seitz serves on the Board of Trustees for Young Audiences of Southwest Florida, a chapter of Young Audiences, and on the Regional Advisory Council for the James Madison Institute. The former FRC Witherspoon Fellow for Media and University of Tennessee University Scholar holds a Master’s in Mass Communication and a Bachelor of Arts in Communications and Political Science.

GraceNiceGrace Seitz – Vice President

A native Floridian, Grace Seitz enjoyed a long, fruitful career as an obstetrical nurse in the Chicago area, then taught nursing for six years in Naples and helped bring many Neopolitans into the world at a freestanding birthing center before retiring in 1992. Together with her husband James Seitz (former Vice President, Northern Trust Bank, and member of the Philharmonic Center for the Arts Board for 16 years), she is a long-time Naples resident and patron of the arts. She was President of the Naples Philharmonic League from 2002-04, the organization which raises funds for the Naples Philharmonic Orchestra. Her time at the Phil included serving as Co-Chairman of the Festival of Trees for two years, Chairman of the Festival of Trees Holiday Boutique for five years, Nutcracker Boutique Buyer and Chairman, and overseeing programs for Dream Homes and golf events. She is a lifelong member of the Lutheran Church/Missouri Synod and is currently the first female Vice Chairman of the Church Council at Faith Lutheran Church, Naples.  She served on the Volunteer Council of the League of American Orchestras 2004-10 and as Conference Chairman for the Volunteer Section of the League’s annual conference in Chicago in 2009. She remains a sustaining member.


richiottRich Iott – Treasurer

Ohio born businessman Rich Iott began working in the eighth grade at the small, local group of grocery stores which his father had started in 1946. By the time that Iott retired as President and CEO in 2000, the chain had grown to a regional powerhouse of 75 stores in two states with over 4,500 employees and doing nearly $750MM in annual sales.

Following “retirement”, Iott partnered into several different businesses: real estate development, aircraft leasing, producing Mexican snack foods, and even a distillery. But his real passion was the motion picture industry. As a high schooler, Iott and his friends had made several short films, one of which was a 45-minute featurette set during the American Civil War which included real horses, wagons, home-made uniforms, pyrotechnics, and at least one original Civil War musket!

Through his daughter (a film student at USC), Iott began making connections in the independent film community. His first venture was the feature Deal (Seven Arts/MGM, 2008), starring Burt Reynolds, Shannon Elizabeth, Bret Harrison and Jennifer Tilly.

In 2006 Mr. Iott joined forces with Reel Entertainment of Montreal, producing several features for the SyFy Channel including: Hallowed Ground (Icon Film Distribution/The Scy-Fy Channel, 2006), starring Jaime Alexander; Never Cry Werewolf (Peace Arch Releasing/Scy-Fy Channel/Phoenicia Pictures, 2007), featuring Nina Dobrev and Kevin Sorbo; and Yeti: Curse of the Snow Demon (American World Pictures/Sci-Fi Channel, 2007) with Carly Pope and Peter DeLuise.

Iott formed Braeburn Entertainment, Ltd. in 2007 to produce Call of the Wild 3D, the first family-friendly 3D film in history to be shot entirely in live action without special effects or animation. The film, directed by Richard Gabai and starring Christopher Lloyd, Wes Studi, Aimee Teegarden, and Timothy Bottoms, was released in 2009 by Vivendi Entertainment and Voltage Pictures.

In 2009, Mr. Iott’s Braeburn Entertainment, Ltd. partnered with Reel Entertainment to form Goldrush Entertainment, under which banner he produced two films: Beauty and the Beast (SyFy, Universal/American World Pictures, 2009), starring Estelle Warren and Rhett Giles, and the multiple award winning feature, Beautiful Boy (Anchor Bay Films, Lightning Entertainment, 2010), starring Michael Sheen, Maria Bello and singer/songwriter Meatloaf.

Mr. Iott continues to produce films under both the Goldrush and Braeburn banners. Goldrush Entertainment Inc. produced Carjacked (Anchor Bay Films), a thriller starring Maria Bello and Stephen Dorff, in 2011. Braeburn teamed again with Richard Gabai in 2011 to produce Insight, a psychological thriller starring Christopher Lloyd, Sean Patrick Flanery, and Natalie Zea; in 2012 to produce Imaginary Friend, another psychological thriller starring Lacey Chambert, Amanda Shull and Ethan Embry, and In the Dark, an homage film similar to the famous 1967 film Wait Until Dark, starring Elisabeth Röhm, Shannon Elizabeth, and Sam Page. 2013-2014 included productions of The Wrong Woman, The Good Mother, and Expecting Amish, bringing the total to eight collaborations which were produced for the Lifetime Channel.

Goldrush release Lost After Dark, a 1980’s homage slasher movie in April 2015 which stars Robert Patrick and David Lipper. The Braeburn/Jeselu Films production of Alongside Night, J. Neil Schulman’s award-winning novel about the final economic collapse of the United States as seen through the eyes of the 16-year-old son of a Nobel Prize winning economist who is critical of the Administration’s policies and mysteriously disappears, starring Kevin Sorbo was released in 2014.

Through Braeburn, Iott also helps finance and support young and upcoming filmmakers. Braeburn partnered in 2008 – 2011 with local Midwestern filmmakers John Klein and Cole Simon and their ‘Glass City Films’ on three feature films,Glass City, Happily After, and Separation Anxiety which are presently being represented in Hollywood. Braeburn again teamed up with Glass City in 2014 to produce the post-apocalyptic thriller Chrysalis which hit theaters, television and DVD in February 2015.

Iott is a member of the Producers Guild of America. He and his wife of 30+ years, Chris, have two adult children and enjoy life in rural Ohio with their five cats.


DonnaKDonna Kacheline – Member


Dr. Donna Kacheline was born in Cleveland, Ohio and moved to the east coast of Florida at age 11. She is the senior associate veterinarian at McGregor Blvd Veterinary Clinic in Ft Myers, Florida. She got a late start with higher education, having dropped out of high school in the tenth grade. At 25, though, she returned to school and eventually graduated from University of Florida with her bachelor’s degree in Animal Science Biology in 2003. She went on to earn her DVM from University of Florida College of Veterinary Medicine in 2008.

Donna has a strong faith in God and is an active member of Hope Lutheran Church in Bonita Springs, Florida. She was recently inducted into Rotary International and attends the South Ft Myers chapter. She is an avid reader, enjoys all forms of live entertainment, and frequents art/music/food festivals whenever possible. Donna currently lives in Cape Coral and shares her home with her canine and feline friends and, when necessary, the occasional patient.

Mark English – Member

Now in his 43rd year, Mark E. English began his Security Industry career in Indianapolis, Indiana following 7 years with Indiana Bell Telephone Company. Mark earned his Economics degree at DePauw University. He has additional credit, including graduate credit, from Indiana University and Butler University. Also Mark completed the Securities Industry Association Institute at Wharton Business School. He has lived and worked in Naples since 1983.

MarkGMark Greul – Member

After receiving his Juris Doctor from Creighton University Law School in 1997, Mark Greul began general legal practice in Omaha, Nebraska. In 2000, after working for a law firm specializing in intellectual property, trademarks and corporate practice in Cologne, Germany, he received a Masters degree (LL.M) in Transnational Business Practice from University of the Pacific – McGeorge School of Law and began focusing primarily on U.S. corporate formation and consulting on immigration matters. He is the founder and CEO of Just Right Homes, LLC, a Nebraska-based real estate holding company. In 2014, Mark and his wife, Marina, permanently moved to Naples, Florida, along with their three children Alex, Stephanie, and Benjamin. Mark is currently the Elder Chairman of Peace Lutheran Church, where he formerly also served as congregation Vice President.

Previous Board Members

Rev. Dr. Robert J. Scudieri

Rev. Gregory Seltz

Mason Ayres